Thursday, November 12, 2009

Big Cheryl-Anne ad in this morning's paper!

Click the picture to read. The writing sounds vaguely familiar. Hmmmm.

If you would like to see Ms. Milsap's auto reviews (always in terms of old boyfriends, things her mom has told her, clothing she likes to wear and food she likes to eat) click here.

OK, truth be told, you have to hand it to Cheryl-Anne. She's made a living as a writer in Spokane - not an easy task. She has talent, and a lot of determination. But Cheryl, here's some advice, and you can take it for what it's worth.

Many of us in this city and world have led some varied and interesting lives - employment, recreation, education, lifestyle - the whole enchilada, and I don't think even President Obama, Sir Francis Drake, Lou Ferrigno or Mary Verner could mine as much interior reflective stuff to write about than you have. I think that takes talent to a degree. However, I think this goldmine might be about played out.

When Teresa Herriman was Don Adair's counterpart in the Saturday SR auto extravaganza, she actually presented some useful information about the car - most of it geared around what some might view as how this car would benefit the average mom and wife. Remember the grocery sack rating? When you read her stuff, you felt like she actually did some research, some driving. I always felt like a lot of work went into her column and there was actual information in the ink. Don recently has had to do some heavy lifting to tell us facts about the cars tested.

OK. Here's my advice. Other women drive the cars that you are test driving. The dealers can help you locate them. Ask them to tell their stories about their lives and their cars. You write it. Shift the focus to others. You are a good writer. You can do this. Coordinate with Don. What aspects of this car would be good for you to cover as opposed to him? Women and men want facts about cars. Women and men want to hear stories about others too - lots of others.

I am thinking back to your days writing the society column on the back page. When you had to write about something aside from how you felt or looked, it kind of sounded like you were forced to recite a laundry list of facts that really didn't interest you. If you take my advice, try to avoid this in the auto page.

I know you can do this. You will meet some nice people and tell some great stories. Better yet, you will actually be a reporter, a vanishing species at the SR.

Good luck and best wishes.


Spokane Al said...

I must agree with you.

I have always very much enjoyed Cheryl-Anne's gentle, thoughtful writing style. (I also subscribed to and liked her short lived, recently demised magazine).

However, in reading her car review column, I read her stuff once again because I enjoy her writings, while finding very little concrete, useful info on the subject automobile.

But perhaps that is the purpose of her column.

Pat S said...

lmao. good stuff.

EvilElf said...

This morning's CAM did not disappoint! She talks about how men view cars as sexual objects. And that they seek to "tame," and how women aren't about the sex/car stuff. Then she goes on to tell you how sexy the car is in all sorts of sexiness. Wha?!?!

I think this is the first column that she omitted telling us how the car's seat gripped/cupped/clenched her buttocks - which is a start.

The car is like a jewelry box X2.

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