It's like the Harbor-Freight of food.
About a month ago, I visited the new Grocery Outlet in the old Safeway building downtown. Fantastic!
Found a bottle of wine that we usually pay $11. At GO, it was $2.99. Produce is cheap and good. Not much in the way of meat. Tons of frozen food. Great pasta from Italy. Bulk spices are a great deal. Beer is about the same price.
Like Harbor-Freight, you walk out of there with a lot more than what you were looking for. Best to not go there on a daily basis. The neighborhood Rosauer's continues to be our daily go-to store.
The cool thing about GO is that you never know what you might find there. Items come and go. That $2.99 bottle of wine isn't there anymore. But, I kind of like that.
Looking forward to their liquor selection (if they get one). I might be able to finally score some pimento liqueur. I think it would be great to get some Grocery Outlet reusable shopping bags to bring to Trader Joes.