Friday, October 22, 2010

A target specific graphic

I have seen the black and white smaller version of this newspaper ad for a medicare supplemental plan over the past few weeks, Yesterday, I had the pleasure of viewing the full page insert.

"F@#k the ice cream cone! I wants me the big ass medical sundaes. Mmmmm Mmmmm."

Ironic if it doesn't cover diabetes, bariatric surgery or heart issues,

I can't help but think there are some ad agency types who thought this was pretty funny when they came up with the concept... I hope.

And that's a strawberry, not a cherry, on top.

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